Metropolitan Police in Security Essay Example | Topics and Well Written Essays - 1500 words

Metropolitan Police in Security - Essay Example The Metropolitan police service has several identities linked to their current jobs. The identities include the amount of confidential data used, bunches, the emails and other police based identities. Therefore there is need to embrace modern technologies which will see them satisfy their requirements (CONANT & MOLZ, 2002). The requirement includes proper authorization of documents and information and adequate authentication of all information used in daily activities. Fuel-based authentication of the document will ensure that all information within the websites or Occurrence Book can be accessed countrywide from a single source. This means that different authorities can rely on single source security center for information. Currently, the modern technologies, which can be relied on, include. RSA based authentication Management system where authentication based software is used by the police unit to manage all security-based tokens, users, applications and multiple resources. The sys tem has instrumentally helped in managing authentically based policies for the whole police unit. The system can also help the Metropolitan Police Service unit to meet flexibility, scalability and high level of efficiency. In most companies and especially the security-based organization such as G4S, the system has been found to be highly secure in protecting encryption of the information collected about cases and criminals. In addition to that, it has been argued that it is highly effective given that it applies the Novell based electronic directory. Moreover, it has been recently improved to have the Oracle directory services.

The meaning of life Essay Example for Free

The meaning of life Essay All praise be to God, the Sustainer of All the Worlds,and blessings and peace be upon our master Muhammad,and on all his Family and Companions. [Brother! You wanted a few words of advice from me, so listen to a few truths included in eight short stories, which since you are a soldier, are in the form of comparisons of a military nature. I consider my own soul to need advice more than anyone, and at one time I addressed my soul at some length with Eight Words inspired by eight verses of the Qur’an from which I had benefited. Now I shall address my soul with these same Words, but briefly and in the language of ordinary people. Whoever wishes may listen together with me. ] The First Word Bismillah, â€Å"In the Name of God,† is the start of all things good. We too shall start with it. Know, O my soul! Just as this blessed phrase is a mark of Islam, so too it is constantly recited by all beings through their tongues of disposition. If you want to know what an inexhaustible strength, what an unending source of bounty is Bismillah, listen to the following story which is in the form of a comparison. It goes like this: Someone who makes a journey through the deserts of Arabia has to travel in the name of a tribal chief and enter under his protection, for in this way he may be saved from the assaults of bandits and secure his needs. On his own he will perish in the face of innumerable enemies and needs. And so, two men went on such a journey and entered the desert. One of them was modest and humble, the other proud and conceited. The humble man assumed the name of a tribal chief, while the proud man did not. The first travelled safely wherever he went. If he encountered bandits, he said: â€Å"I am travelling in the name of such-and-such tribal leader,† and they did not molest him. If he came to some tents, he was treated respectfully due to the name. But the proud man suffered indescribable calamities throughout his journey. He both trembled before everything and begged from everything. He was abased and became an object of scorn. My proud soul! You are the traveller, and this world is a desert. Your impotence and poverty have no limit, and your enemies and needs are endless. Since it is thus, take the name of the Pre-Eternal Ruler and Post-Eternal Lord of the desert and be saved from begging before the whole universe and trembling before every event. Yes, this phrase is a treasury so blessed that your infinite impotence and poverty bind you to an infinite power and mercy; it makes your impotence and poverty a most acceptable intercessor at the Court of One All-Powerful and Compassionate. The person who acts saying, â€Å"In the Name of God,† resembles someone who enrolls in the army. He acts in the name of the government; he has fear of no one; he speaks, performs every matter, and withstands everything in the name of the law and the name of the government. At the beginning we said that all beings say â€Å"In the Name of God† through the tongue of disposition. Is that so? Indeed, it is so. If you were to see that a single person had come and had driven all the inhabitants of a town to a place by force and compelled them to work, you would be certain that he had not acted in his own name and through his own power, but was a soldier, acting in the name of the government and relying on the power of the king. In the same way, all things act in the name of Almighty God, for minute things like seeds and grains bear huge trees on their heads; they raise loads like mountains. That means all trees say: â€Å"In the Name of God,† fill their hands from the treasury of mercy, and offer them to us. All gardens say: â€Å"In the Name of God,† and become cauldrons from the kitchens of Divine power in which are cooked numerous varieties of different foods. All blessed animals like cows, camels, sheep, and goats, say: â€Å"In the Name of God,† and produce springs of milk from the abundance of mercy, offering us a most delicate and pure food like the water of life in the name of the Provider. The roots and rootlets, soft as silk, of plants, trees, and grasses say: â€Å"In the Name of God,† and pierce and pass through hard rock and earth. Mentioning the name of God, the name of the Most Merciful, everything becomes subjected to them. The roots spreading through hard rock and earth and producing fruits as easily as the branches spread through the air and produce fruits, and the delicate green leaves retaining their moisture for months in the face of extreme heat, deal a slap in the mouths of Naturalists and jab a finger in their blind eyes, saying: â€Å"Even heat and hardness, in which you most trust, are under a command. For like the Staff of Moses, each of those silken rootlets conform to the command of, And We said, O Moses, strike the rock with your staff,1 and split the rock. And the delicate leaves fine as cigarette paper recite the verse, O fire be coolness and peace2 against the heat of the fire, each like the members of Abraham (UWP). Since all things say: â€Å"In the Name of God,† and bearing God’s bounties in God’s name, give them to us, we too should say: â€Å"In the Name of God. † We should give in the name of God, and take in the name of God. And we should not take from heedless people who neglect to give in God’s name. Question: We give a price to people, who are like tray-bearers. So what price does God want, Who is the true owner? The Answer: Yes, the price the True Bestower of Bounties wants in return for those valuable bounties and goods is three things: one is remembrance, another is thanks, and the other is reflection. Saying, â€Å"In the Name of God† at the start is remembrance , and, â€Å"All praise be to God† at the end is thanks. And perceiving and thinking of those bounties, which are priceless wonders of art, being miracles of power of the Unique and Eternally Besought One and gifts of His mercy, is reflection . However foolish it is to kiss the foot of a lowly man who conveys to you the precious gift of a king and not to recognize the gift’s owner, it is a thousand times more foolish to praise and love the apparent source of bounties and forget the True Bestower of Bounties. O my soul! If you do not wish to be foolish in that way, give in God’s name, take in God’s name, begin in God’s name, and act in God’s name.

Trump’s Foreign Policy Agenda on North Korea

Trump’s Foreign Policy Agenda on North Korea Which administration cabinet officer supported foreign policy on North Korea ? Secretary of Defense James Mattis has supported The president in negotiations with North Korea. Mattis has been against military action against North Korea. However, Mattis is very aware of the danger that North Korea is posing to the United States. This threat has been steadily growing and Secretary of Defense Mattis believes that â€Å"North Korea has accelerated the threat that it poses to its neighbors and the world through its illegal and unnecessary missile and nuclear weapons programs.[6]† Mattis has maintained alliances and attended meetings with leaders and representatives of nations that are allies of the US in order to provide pressure from all sides in order to deter and control North Korea’s nuclear proliferation. Secretary of State Rex Tillerson has also been closely involved in the creation of foreign policy on North Korea. Tillerson’s mentality towards North Korea is very similar to that of Secretary of Defense Mattis. Tillerson believes that nego tiations towards peace â€Å"can only be achieved by denuclearizing, giving up their weapons of mass destruction.[7]† Both cabinet members have played key roles in the Trump administration on the topic of North Korean foreign policy. Was the Congress heavily involved? Congress has not been heavily involved in North Korean foreign policy. Under President Obama’s term, Congress had passed sanctions. But under President Trump’s term, Congress has not been involved with foreign policy on North Korea. It has been handled so far only by the president in the form of executive orders, along with the council of his cabinet members, mainly Secretary of State Rex Tillerson and Secretary of Defense James Mattis. Which interest groups were involved? The two big interest groups in this situation are Russia and China. Both countries have supplied aid to North Korea in order to keep it in power, but for different reasons. China has supported North Korea for so long in order to keep a buffer zone between them and South Korea, a United States ally. China does not want the US at their border and will keep supporting North Korea as long as the trade-off of goods for this buffer zone is worth it. Russia has also been supplying North Korea with resources for many years, but the reason it is doing so is that it wants to reassert itself as a global power. Russia wants to extend its influence outside of Europe and into the Asian Pacific. Both nations seek to gain something from the survival and future growth of North Korea as a key player in the region. South Korea is the biggest interest group, with North Korea being right above them. If North Korea launched an attack, South Korea would be the first and most likely target of said attack. T hey will be the first affected by any change in North Korea, for better or worse. The United States also has interests in the region. South Korea has US military bases and is a key ally in the region. If North Korea attacked the south, it would destabilize the region and pose an immediate threat to US interests. If North Korea stopped its production of nuclear weapons and stopped performing tests, it would lower tensions and allow the US to comfortably remain in the region in order to ensure democratic control of the region. The History of North Korean policy The United States policy on North Korea begins with the Korean war. This war began in June 1950 and came to an end in July 1953. This war came to fruition when North Korean leader Kim il-Sung successfully convinced Soviet leader Joseph Stalin that the time had come to launch an invasion of South Korea. On June 25, 1950, the north had begun an attack by striking across the 38th parallel into the south. In response to this attack, President Truman decided not to seek a declaration of war from Congress, believing that it would be an overreaction. Immediate action was needed and Truman decided to go directly to the United Nations. He requested sanctions against North Korea, and â€Å"Under U.S. guidance, the UN called for the invasion to halt (June 25), then for the UN member states to provide military assistance to the ROK (June 27). [1]† However, this did not stop the fighting and did not keep the North from killing those who protested against them. Once the United States began to back South Korea with troops, they managed to push them back past the 38th parallel until China began to send reinforcements. Soon, a stalemate was reached at the 38th parallel. In July 1953, an armistice was reached but the war was not declared officially over. Future sanctions against North Korea first came from the United Nations. These sanctions began after North Korea displayed its capacity for the creation of nuclear weaponry with its first nuclear test in 2006. The first sanctions came from resolution 1718, â€Å"which prevents a range of goods from entering or leaving the Democratic People’s Republic of Korea and imposes an asset freeze and travel ban on persons related to the nuclear-weapon programme.[2]† The latest sanctions to come from the UN were passed on September 11, 2017, with resolution 2375. These sanctions limited North Koreas exports â€Å"including a ban on the sale of natural gas liquids to the North-East Asian nation, and on its textile expo rts — while also prohibiting Member States from providing work authorizations to its nationals.[3]† However, North Korea has continually ignored these sanctions and continued to have a nuclear weapons program. The United States has also enacted sanctions against North Korea, beginning in 2016 with President Obama. The proposed sanctions passed both the house and senate. The sanctions â€Å"Impose[d] mandatory sanctions for entities that are involved in North Korea’s mineral or metal trade, which contribute to a large component of the country’s foreign export earnings.[4]† The most recent sanctions have come from President Trump on September 25, 2017, which were enacted as executive orders. The executive order â€Å"expanded his controversial travel ban to include people from North Korea, Venezuela and Chad, citing security concerns.[5]† However, despite these actions, North Korea has not been deterred from continuing its developments of Nucle ar weapons. Evaluation of the foreign policy on North Korea The United States foreign policy on North Korea has been focused on sanctions that will put a strain on both their economy and the progression of their nuclear program. These sanctions have limited both their imports and exports so that they may not purchase resources nor make money by selling the goods that they do have, such as natural gas. These sanctions have been ineffective, no matter how restrictive they have been, due to their allies supplying them with the resources that they need to maintain power. Further sanctions will prove to be fruitless if this issue is not solved, and it may be best to find another way to limit their production of nuclear arms. However, this will not be possible if North Korea is pushed to the point where it will attack. In the past few months, the president has been threatening military action towards North Korea if they do not stop testing ICBMs. President Trump has posted a tweet on the matter, stating that â€Å"Our country has been unsuccessful ly dealing with North Korea for 25 years, giving billions of dollars & getting nothing. Policy didnt work![8]† The growing threat of North Korea is a result of its recent successful missile tests. This success paired with the ineffectiveness of past sanctions is pushing The United States towards considering a preemptive strike on North Korea, especially if negotiations break down further. Conclusions   Military action is not needed in order to resolve the threat that North Korea is posing on the United States and its allies. Sanctions have proved to be ineffective towards deterring them from continuing a nuclear weapons program, but perhaps a different course of action could be taken to progress these talks. It would be best to refrain from escalating the situation by remaining quiet and not speak about military action, which may be what they want because that would allow them to justify the existence of their program. A neutral party may be necessary to provide a medium for communications between the United States and North Korea. The two leaders would not be able to speak and negotiate publicly due to the ramifications of doing so. North Korea would begin to lose support from their allies, Russia and China. The United States also could not hold public negotiations due to their classification of North Korea as a sponsor of terrorism. Negotiating with North Korea may give the impression that the US will negotiate with terrorists. This part of the problem can be solved by declassifying them as a sponsor of terror. This would ease tensions slightly and may even open a small path for diplomacy. A party that is both familiar with and impartial towards the United States and North Korea would ease the progression of diplomacy. This would be the way to de-escalate the situation in North Korea and avoid military action that would lead to a second Korean war, which is what forced these tensions to be created in the first place. Works Cited Millett, Allan R. Korean War. Encyclopaedia Britannica, Encyclopà ¦dia Britannica, inc, 17 July 2017. Accessed 2 Dec. 2017.SECURITY COUNCIL CONDEMNS NUCLEAR TEST BY DEMOCRATIC PEOPLE’S REPUBLIC OF KOREA, UNANIMOUSLY ADOPTING RESOLUTION 1718 (2006). United Nations, United Nations, 14 Oct. 2006, www.un.org/press/en/2006/sc8853.doc.htm. Accessed 2 Dec. 2017.Security Council Imposes Fresh Sanctions on Democratic People’s Republic of Korea, Including Bans on Natural Gas Sales, Work Authorization for Its Nationals. United Nations, United Nations, 11 Sept. 2017, www.un.org/press/en/2017/sc12983.doc.htm. Accessed 2 Dec. 2017.Fifield, Anna. Punishing North Korea: A rundown on current sanctions. The Washington Post, The Washington Post, 22 Feb. 2016. Accessed 4 Dec. 2017.US expands travel ban to include N Korea. BBC, BBC, 25 Sept. 2017, www.bbc.com/news/world-us-canada-41382585. Accessed 4 Dec. 2017Manchester, Julia. Mattis: North Korea threat has ‘accelerated’. The Hill, The Hill, 28 Oct. 2017. Accessed 5 Dec. 2017Sanger, David E. Rex Tillerson Rejects Talks With North Korea on Nuclear Program. The New York Times, The New York Times, 17 Mar. 2017. Accessed 6 Dec. 2017.Trump, Donald J. (@realDonaldTrump) â€Å"Our country has been unsuccessfully dealing with North Korea for 25 years, giving billions of dollars & getting nothing. Policy didnt work!† 9 Oct. 2017, 3:50 AM, Tweet

Do The Right Thing Essay -- essays research papers

Director and actor Spike Lee presents his "truth" about race relations in his movie Do the Right Thing. The film exhibits the spectacle of black discrimination and racial altercations. Through serious, angry, and loud sounds, Lee stays true to the ethnicity of his characters, all of which reflect their own individualism. Lee uses insulting diction and intense scenes to show how severe racism can lead to violence. The disturbing scene where different nationalities badger their opinions on each other shows poor communication and horrible stereotyping. This is an example of antilocution. Pino's Italian slang, Mookies black talk, and Korean obscenities are all mixed together to show how communication grows impossible among different ethnic groups. Spike Lee is trying to show how nonsense language results in a snowball effect which worsens any situation. The theme of trust appears in scenes involving the same race or color. In the same way, distrust shows among people of different backgrounds. Radio Raheem and Mookie engage in a significant conversation of love and hate. Raheem tells, "Right hand is for love, left for hate. One is always fighting the other." Through Raheem's character, Lee expresses black brotherhood and trust between people of the same ethnicity. In the present, people still carry that close bond within their own nationality. If Radio Raheem as well as the people of today open a hand with trust in someone of different origin from themselves, ... Do The Right Thing Essay -- essays research papers Director and actor Spike Lee presents his "truth" about race relations in his movie Do the Right Thing. The film exhibits the spectacle of black discrimination and racial altercations. Through serious, angry, and loud sounds, Lee stays true to the ethnicity of his characters, all of which reflect their own individualism. Lee uses insulting diction and intense scenes to show how severe racism can lead to violence. The disturbing scene where different nationalities badger their opinions on each other shows poor communication and horrible stereotyping. This is an example of antilocution. Pino's Italian slang, Mookies black talk, and Korean obscenities are all mixed together to show how communication grows impossible among different ethnic groups. Spike Lee is trying to show how nonsense language results in a snowball effect which worsens any situation. The theme of trust appears in scenes involving the same race or color. In the same way, distrust shows among people of different backgrounds. Radio Raheem and Mookie engage in a significant conversation of love and hate. Raheem tells, "Right hand is for love, left for hate. One is always fighting the other." Through Raheem's character, Lee expresses black brotherhood and trust between people of the same ethnicity. In the present, people still carry that close bond within their own nationality. If Radio Raheem as well as the people of today open a hand with trust in someone of different origin from themselves, ...

Freedom of Thought in Fahrenheit 451 Essay

Freedom of thought is taken for granted in today’s society, but in Ray Bradbury’s Fahrenheit 451, society works differently. This freedom, or lack thereof, is not recognized until fireman, Guy Montag, proves to himself that thoughts are important. Through a maze of censorship and curiosity, Montag faces his government because of his interest in books. This book shows that everybody should have the right to think freely because it eases curiosity, promotes creativity and imagination, and encourages beliefs. Curiosity can become an obsession if it is not controlled. Montag becomes a puppet of his own curiosity, and as a result, he faces consequences unexpected by himself or anybody around him. Beatty, the cruel fire chief, even knows that â€Å"every fireman, sooner or later hits this,† or becomes curious about books (Bradbury 83). Even when Montag realizes that his inquiry can hurt his wife, Millie, he still continues to search for answers because he believes it to be the right thing to do for himself and the best thing for his city. His downfall directly affects everybody close to him. All people should have the right to be curious, but if thoughts were not controlled there would be fewer relationship problems and less confusion. Another reason freedom of thought is important is that it promotes creativity and imagination. This unique individuality is what makes a person who they are and what role they play in society. The people in society are much like books, so books are a symbol of people. A book has qualities that makes it different just as a person is made different by their own individuality. Therefore, â€Å"there must be something in books [people], things we can’t imagine† that makes an individual their own person (Bradbury 81). Imagination and free thought go hand in hand in similarity. This imagination, or free thought, is creativity; therefore, freedom of thought is important to individuality and society. In one case, Bradbury speaks of a woman who â€Å"spoils the ritual† and defies the law and is burnt with her books as if she were a martyr (Bradbury 66). This shows that the woman believed that books were okay and freedom of thought should be free. The woman’s belief cause governmental punishment that only pushed her to stand even more firm on what she believed. Also, beliefs create similarities in people who help them to genuinely relate to one another in authoritative situations and in general life. Some of these relations form friendships, and friendships form a web of peace in society and work places. For this reason, thoughts and beliefs are important in society to help maintain healthy relations and authority rolls. In today’s society, people can crush one’s freedom of thought by prohibiting it and discarding its importance. It is important to maintain a culture of free thought so that everybody can experience equality. Fahrenheit 451 is relevant to equality and freedom of thought because it shows Montag’s journey to promote these freedoms. When Montag overcomes his society and moves into the natural world he realizes just how important his thoughts are. In many ways, Montag is an example of the power of free thought and its effects of society. According to these facts, it is logical for all people to be able to have a right to free thought and the ability to develop themselves with the power of thoughts.

Consumers’ Preferences for Coca Cola and Pepsi Essay

Recommendation provided by Yayra Consulting firm for the Coca Cola Corporation and Pepsi Corporation is as follows:Based on the survey I found that a majority preferred Coca Cola over Pepsi. The consumers that preferred Coca Cola were influenced by the products taste. Both Coca Cola consumers as well as Pepsi consumers were loyal to their product of preference. In both cases I found consumers who have consumed Coca Cola and Pepsi for over 20 years. I recommend that Coca Cola continue to invest in advertisements due to the fact that from those who preferred Coca Cola were influenced by their advertisements and their use of celebrities. Consumers did say that if they did not have a choice and Pepsi was their only choice they would sometimes drink Pepsi. This leads me to recommend Coca Cola to increase their presence in areas where they currently are not. This will give the consumer an option and loyal consumers will stay with their preference. I would recommend that Coca Cola ensures t hat their product is available at the convenience of their consumers. My recommendation for Pepsi would be to target the younger community by incorporating cartoon characters on their products. This recommendation is due to the fact that from those surveyed I found that the younger generation liked the Pepsi sweeter taste more than what those surveyed described as crisp flavor for Coca Cola. Pepsi:Two out of the 5 people surveyed preferred Pepsi over Coca Cola. Out of the two surveyed for Pepsi both preferred Pepsi’s taste. Price did not influence choice. Out of the two Pepsi preferred consumers stated that they drank < 1 cup – 4 cups per day. Of the two surveyed both stated that they would sometimes chose Coca Cola if they had no other choice. Of the two surveyed the years consuming the product ranged from 9 – 20 + years. Only one of the two surveyed exclusively consumed Pepsi in their family. Both Pepsi consumers surveyed were attracted to Pepsi’s advertisements. APPENDIX BProduct Profitability analysis between Coca Cola and Pepsi:The product I have chosen is Coca Cola versus Pepsi for analysis. From research I found that Coca Cola net sales/revenues were $24,088,000. Cost of goods sold were $8,154,000 the difference between both sales/revenues and cost of goods sold resulted in a gross profit of $15,924,000 in 2006. The net income in 2006 was $5,080,000. For Pepsi I found that net revenue for 2006 were $35,137,000. Cost of goods sold was $15,762,000. The difference between the revenue and cost of goods sold in 2006 for Pepsi showed a net profit of $6,439,000. The net income in  2006 was $6,439,000. The importance of the financial data is to show areas in which the corporation is excelling and may want to continue to invest in. The financial data analysis in detail also reveals areas in which the corporation is losing money and from the findings the corporation can decide to change its approach in the particular area in order to prevent further financial losses. Also, the data helps management to identify these areas where there is loss and take action that leads to increased profits. Based on the net income of 2006 for Pepsi I would say one of the factors that contribute to the edge they have over Coca Cola is that Pepsi is more diversified in the products that they produce. Pepsi not only distributes the nonalcoholic beverages they also distribute a variety of sweet and salty snack products. APPENDIX CSWOT ANALYSIS – Strengths, Weaknesses, Opportunities and Threats:Strengths:Coca Cola:Coca Cola is a well established international nonalcoholic beverage corporation. They are well established in the market and are one of the largest nonalcoholic beverage companies in the world. Coca cola has over 400 brands from water to sports drinks. Coca Cola continues to invest in advertisements for their products, which contributes to their strong presence in the beverage market. They are addressing innovative ways to provide healthy drinks for consumers. Pepsi:Pepsi is also a well established international nonalcoholic beverage corporation. In addition to beverages Pepsi sells snacks such as the Frito Lay chips. They operate globally and have penetrated the market through advertisements, which influences increased sales. Pepsi using a distribution network to sell their products. They sell to distributors based on customer needs. Their established presence in the market contributes to their continued success and sets the stage for new successes with new products distributed by Pepsi. Weaknesses:Coca Cola:Coca Cola in 2006 some external factors caused a  reduction in income due to foreign exchange negatively impacted operation income in a decrease of 1% in European Union, Bottling investments, Brazil, and Latin America. Higher interest rates also affected Coca Colas profits. In 2006 they had a decrease of $42M compared to the prior year. Their main competitor which is Pepsi has a strong presence in not only the nonalcoholic beverages but also in salty snacks such as the Frito Lay chips corporation. Coca Cola products are strictly beverage drinks and I believe that this is a weakness for them. Pepsi:Similar to Coca Cola Pepsi operates on customer demand. If they were to market a new product that consumers don’t like Pepsi is at risk of losing sales and revenue. Other factors that can have a negative impact to Pepsi’s continued success are external factors like inflation, interest rates, and political issues. This corporation is heavily dependant on technology to run the day-to-day business. If anything were to go wrong with the technology they can be negatively impacted. Another issue that is of concern to the Pepsi organization is the fact that in recent years consumers have become more aware of health concerns. People are beginning to hold those responsible for distributing foods that are disease causing such as illnesses associated with obesity. To continue on the topic of health, Pepsi continues to distribute diet drinks containing aspartame which has been linked to cancer. APPENDIX C (Continued)Opportunities:Coca Cola:Coca Cola continues to invest on innovative products. This leads to having the ability to stay ahead of their competitors such as Pepsi. With Coca Cola being an international business the ability to be innovative provides further success in an ever changing world. In regards to being innovative, through innovation Coca Cola has the opportunity to put out healthy products into the market and address how their product affects the health of their consumers. Coca Cola to date has increased their diet products by through their partnership with Splenda, a diet substitute, by providing a variety of diet Coca Cola drinks. I also believe that Coca Cola should branch out like Pepsi into the snack industry. By doing so,they can have more of a competitive edge over Pepsi by providing snacks that are healthy in combination with innovative health drinks. Pepsi:Pepsi already participates in the distribution of snacks as well as their Pepsi drinks however, the snacks distributed are considered to be unhealthy. They should put more focus on providing healthier products for the consumer. This would provide more profitable opportunities for Pepsi. They would be reaching consumers who in today’s changing world are more health conscience than ever before. APPENDIX C (Continued)Threats:Coca Cola:The threats for Coca Cola are the constant increase new competitors entering the market. They have to constantly be aware of who their competitors are and what they are offering the market so that they can stay ahead of their competitors. Coca Cola dependence on technology is also a threat because in today’s advanced technological world there is always some kind of external threat including hackers, viruses that can corrupt critical financial information as well as product information. Another factor that can be a threat to Coca Cola is the interest rates increase. This can directly affect Coca Cola’s profits which can result in a loss. Pepsi:The threats for Pepsi are their contribution to the unhealthy snacks that they distribute to the consumer. I think that corporations have a social responsibility to provide healthy food products and not products that can cause ill health. Pepsi not only distributes nonalcoholic beverages but it also distributes snacks such as Lays chips, Doritos, Fritos to name a few. These snacks are considered unhealthy and I think that they should invest in innovative ways to come up with healthy snacks to the health conscience consumer. In recent years consumers have sued corporations for distributing food products that have lead to poor health. Therefore, with the threat of potential lawsuits Pepsi needs to address this issue and provide a product that consumers would consider to be healthy. CONCLUSION The fact remains that Coca Cola and Pepsi are each others main competitors. My recommendations for Coca Cola to invest in increasing their presence where they currently are not and continued investments in advertisements I believe will put them ahead of Pepsi. Also, Coca Cola  should branch out into distributing snacks but not just any snack but a healthy alternative snack for the increased awareness consumers have in today’s market. Pepsi consumers favored their sweet taste that was especially appealing to young consumers. My recommendation that they advertise with cartoon characters by targeting the youth I believe would lead to increased sales and increased profits for Pepsi. I also believe that Pepsi should invest in providing healthier drinks and snacks for their consumers. They already are in the market for the snacks if they began selling healthy versions of the existing snacks I believe that would also give them an edge over Coca Cola being that Coca Cola has yet to invest in the distribution of snacks. In conclusion, Coca Cola and Pepsi are successful companies that are well established in the market. This gives them an edge in the market that new competitors joining the market don’t have. That being said they still face the constant threat of new competitors and existing ones and must continue to invest in innovative ways that will keep them ahead of the competition. Also, companies have a social responsibility to provide healthy products for consumers especially in today’s world with consumers being more health conscience and demanding quality products from the food industry. Citation New York Stock Exchange:PEPSI http://www.nyse.com/about/listed/pep.htmlhttp://www.pepsico.com/PEP_Investors/AnnualReports/06/PepsiCo2006Annual.pdfCOKE http://www.nyse.com/about/listed/ko.htmlhttp://www.thecoca-colacompany.com/investors/pdfs/form_10K_2006.pdf

Hollow of the Three Hills Essays

Hollow of the Three Hills Essays Hollow of the Three Hills Essay Hollow of the Three Hills Essay Subjects of the Hollow of the three Hills: -main character as a beautiful adult female with a black and detestable yesteryear. -trying to run from it will merely do the job follow. -character as person who is a plighted topic who had such a secret that she had to be where no person could detect them. -She wanted this enchantress to assist her see and hear what was go oning with her loved 1s ; but she merely had one hr to make so and after this one hr she would decease Hawthorne did non come out and said this but in stating things like there is but a short hr that we may loiter here. and I will make your command though I did. She had run from everything that was of import to her because the most of import. was deceasing. Hawthorne was non excessively clear in saying what precisely the job was but it seemed that her girl had fallen ill. – Throughout the narrative Hawthorne masks this fact good and uses boding nicely. In one portion where the chief character is looking in on her parents by agencies of the enchantresss powers and Hawthorne describes her parents as speech production †¦of a girl. a roamer they -Not merely she had left him with hurting and agony for their kid but she had besides left him with hurting and antipathy towards her. She tried to run off from her daughter’s illness and infringing decease. but by making so merely brought guilt and compunction upon herself. She must hold known that her hubby would hold strong feelings of antipathy towards her and still volitionally looked in on his life to see how he was. – The portion in the narrative when she looked back towards her hubby was the portion of the narrative that stuck out the most as Nathaniel Hawthorne’s manner of composing. This was a good illustration of his Puritan Guilt Ethic’ . She felt such compunction for go forthing that the merely good thing to make was to look into up on him and see if he was all right. Nathaniel Hawthorne uses the Puritan Guilt Ethic’ in most of his short narratives and novels and this is one illustration of him utilizing it. – The girl died of her unwellness as Hawthorne foreshadowed throughout the short narrative by composing such things as into the tone of a decease bell and like lamplight on the wall of a burial chamber. The chief character left her girl to decease and that is merely what happened. Looking back in retrospect the chief character likely would hold stayed with her girl. -As a female parent watching her daughter’s funeral brigade must hold broken her bosom but watching it through a enchantresss enchantment must hold shattered it. – Hawthorne’s chief character chose to run like a coward and in the terminal paid the worst effect of all. She gave up her life to witness the hurting and agony she had cause to others. With her girl dead by disease. her hubby infuriated with hatred and hurting. and her parents filled with disgust and humiliation she had no 1 that cared about her at all because she couldn’t handle the emotional emphasis. How much emotional emphasis does it look she caused to others in the terminal though? She tried to get away her responsibilities as a married woman and female parent but they merely followed her to the really terminal

Pub Scene Analysis essays

Pub Scene Analysis essays Every director has his or her own little techniques or ways of hinting the audience about the certain characters in their movies. Ron Howard does a tremendous job of revealing John Nashs abnormal talent for seeing patterns, equations, and even coming up with new theories. In the most important scene in the movie, I believe, Howard puts all the pieces together perfectly to explain Nashs Nobel Prize winning Game Theory. The scene takes place in a musty old pub. Light from the lamps hanging above each table and an eerie cigarette smoke fill the air. The tables are dark brown, old looking, and look like they have been around for a while. Surrounding the tables are red vinyl chairs that have no arms, but have backs that reach the upper back. There is an old fashioned jukebox in the background and pinball machine as well. A pool table is situated in the back of the room; it is surrounding by a bunch of guys that are playing a game of pool at the time. It starts off with five women, around their twenties, enter the cluttered pub. Among the ladies is a beautiful blonde bombshell. She immediately stands out from the others and all eyes in the pub are suddenly glued to her, especially the eyes of Nash and his four buddies. We now see Nash at a table doing work and his buddies quickly surrounding him to join in staring and commenting on the blonde. Nash then stops his work and goes into a deep stare toward the blonde, but once she looks back at him he get embarrassed and nudges his head down. Nashs four buddies fill the table with their beer bottles and empty cups of scotch. This creates a very cluttered shot because the table isnt big enough for all five men to begin with. There is also a ton of Nashs work spread all over the table as well. The four buddies start a conversation about who will get the blonde and Adam Smiths economic theory is incorporated with the little competition....

Marketing Budget Summary Essay Example | Topics and Well Written Essays - 500 words

Marketing Budget Summary - Essay Example Going through the history of the events Panera has organized it can be approximated that the company will spend around 10 million in 2007. Panera operates a newsletter and website to increase the awareness about its products and services amongst the customers which are examples of the items that will come under publications. As the newsletter is based on a subscription model the expenditure on the newsletter is covered by the subscription fee. However the cost of maintenance of the website and its content and other publications items will require some additional expenditure in the future. Thus publications will require a spending of around can be approximated 1 million in 2007. As Panera's bakery products are its major market the marketing expenditure for that segment will be the highest in 2007, followed by caf products and then pantry products. Ideally the marketing budget should be based on the proportion of the product category wise sales. However, due to unavailability of such data these values have been derived based on judgment. Panera has a vast operation in 36 states. Having such a vast operation it must divide its marketing budget area wise as well. There are several ways for making a region wise division of the market budget.

6. To what extent were womens lives transformed by obtaining the vote Assignment

6. To what extent were womens lives transformed by obtaining the vote in 1918 and 1928 - Assignment Example They had no right for electoral positions in the parliament, and they were also not permitted to vote. It was presumed that women were not required to vote since their husbands took that responsibility on their behalf. Women’s responsibility was taking care of the home and childbearing. During industrial revolution, women became full- time employees which implicate that they had no opportunities to meet in groups to discuss social and political issues. In 1866, organized campaigns for women suffrage started to appear and from 1888, women were allowed to vote in local council elections. John Stuart proposed an amendment that women should be permitted to vote just as men but unfortunately rejected. Voting for women was always considered as an improvement in women’s rights. Many women viewed a vote as an outstanding achievement as that would give them a voice in the laws that were affecting their lives (Lambert, 2015, p.22). For years, women have struggled to achieve equal representation and rights in official activities. The quest for equality accelerated in the 19th century. This is the period when men became actively involved in wars as there was tension all over the world. While their men were away, women served the nation, and they did men’s work in various ways. In 1918, the passed a law that the women should be given a right to vote. This was as a result of the ability they had shown during the period in which their men were away. More women were willing to volunteer to work in ammunitions manufacturing factories, others were willing to take even significant risks being nurses for the wounded soldiers, and others became secretaries and assistants in offices that were used to control war troops among other important roles. Almost every individual who supported the motion of women to obtain voting right plainly said that they deserved it due to their courageous conduct during the period of war. Supporters of

Chinese dessert culture Research Paper Example | Topics and Well Written Essays - 1000 words

Chinese dessert culture - Research Paper Example This is according to 2013 population estimate. This is a population big enough to call for business establishments that support their culture. Naturally, human will tend to congregate in areas where they believe other â€Å"families’’ are found. This together with other factors formed the basis on which mango medley restaurant together with other restaurant offering the same services were founded. Mango medley was started to focus Asian community living in sun set area as the target market but has since diversified the market to include also the locals by providing a variety of cuisine at a fairly cheaper prices as had been discussed above. Currently the Asians form center of interest due to their large size and due the fact that their population is increasing faster relative to others. This promises a bright future for business. Diversifying the market to also include other locals in the dishes they provide is also a strategy to beat the competition and keep customers locked. This will be facilitated by providing everything they need in terms of variety of dishes specific to the needs of each customers. According to (Kathy Lin,2000), shopping for fresh food is essential for Chinese cooking, â€Å"this is something that is taken seriously by Mango Medley restaurant by ordering fresh fish from Tokyo† notes an observer. Asians being people who value their culture so much, have shown a biased towards cuisines from other regions but the east. This to me explains why there has been emergence of many dessert restaurant in San Francisco area. Some of the competing restaurants in the above area include but not limited to; Creations, Candybar, Geary street, Kingdom of Dumpling, Old Mandarin, San Tung, Swich and many others. Factors that have promoted emergence of this night restaurants life may be the relaxed legislation that is in Francisco on when business operations should end. There is no

Gentlemen prefer blondes Essay Example | Topics and Well Written Essays - 2250 words

Gentlemen prefer blondes - Essay Example The novel takes a narrative of Lorelei’s personal account as she wanders, shops in fancy stores, and dines with men of recognizable popularity and fat pockets. Featuring a satirical approach in presenting a popular culture’s stereotypes towards blonde women during the 1920s, Blondes is said to be amusing, mirthful, and gay, but â€Å"full of shrewd observation and devastating irony† (Frost 292). Anita Loos: Experience and Life in Understanding the Novel Anita Loos was early exposed in the world of theater when his father worked as a theater manager after becoming unemployed as a newspaper publisher. Also, she earns knowledge about acting when she starts the craft from her early childhood up until her teens (Szpytko 1). Most of the time, she happens to be the center of attention every time she joins a particular play, and her father is extremely proud of her (Loos and Beauchamp 9). Aside from acting once in a while, Anita is also considered as a â€Å"child prodi gy† as she started writing scripts when she was 12 although reports told that she was already 24 years old when she sold her first book (Loos and Beauchamp 11). Also, when she reached 20 years old, she is already considered as a â€Å"professional screenwriter,† who prolifically worked in over 60 silent films and talkies (Szpytko 1). Moreover, her influences are invariably philosophy readings and the society pages of the New York newspapers (Loos and Beauchamp 11). The early 1900s is characterized as the age of Jazz and the â€Å"Roaring Age of Twenties,† the phenomenal â€Å"flamboyant flapper,† and the age where baring skin becomes a trend (Szpytko 1). During that period also, Anita Loos wrote scripts and stories, which she submitted to various film companies including Biograph production, Mutual production, and D. W. Griffith’s affiliated film outfit (Loos and Beauchamp 13). As a curious child, teen, and young adult, Anita has a penchant for exam ining the lives of the upper class Americans (13). She also has a series of rich boyfriends, which she admittedly dumped and sent to tears when she got bored of the relationship (14). Hence, Anita considers herself â€Å"a failure as a gold digger† (14). However, the significant experience she had when she was young was when H.L. Mencken, a formidable journalist of the early 1990s, to whom she devoted admiration was in fact had a penchant for blonde women. She characterizes one particular blonde woman as empty-headed, leaving her puzzled as to why men compete over a blonde’s attention. As a result, Loos makes careful conversations with herself regarding the status of blonde women in the society. Right then, Loos thinks that blonde women must belong to a certain kind of class that can be considered a privilege. Her novel speaks of this contention. Some aspects of Loos’s story reflect in her masterpiece as the theme of the book reveals women’s fascination o ver a diamond â€Å"that lives forever,† which is both an analogy of women’s inclination towards beauty and material possessions, and a satirical approach in stereotyping women particularly those who are blonde (Snodgrass 335). Anita’s encounters with rich men and the timing of the Great Depression all contribute to her amusing yet meaningful depiction of women in her age. Knowing the author’s background somehow gives readers a deeper understanding of the issues that surround the plot of the novel. It gives readers an added perspective in digesting the

The role of Innovation and Convergence in Complicating ICT Regulation Essay

The role of Innovation and Convergence in Complicating ICT Regulation - Essay Example The paper tells that the concept of regulation entails a number of aspects including; a specific set of commands; a deliberate influence by the state; and socio-economic influences, all of which influence social or economic behaviour. The authors further argue that although regulation mainly elicits the perception of restricting behaviour and preventive of certain activities, it can also be viewed as facilitative/enabling. For instance, regulation permits and controls the use of airwaves, allowing for broadcasting which would otherwise be chaotic. Borras properly captures the relationship between regulation and ICT through a discussion on standards and innovation. Standards determine the interchangeability and interconnectivity of products and thus the overall technological evolution of the industry. However, the ICT environment is heavily revolutionary in terms of technology and regulator standards find it difficult to always keep up. The regulation of ICT presents with a number of challenges arising several different perspectives and contested issues about how the regulators should go about it. Whereas issues of IPR dominate the cyberspace, other areas in the ICT industry provide an opportunity to limit regulation and promote competition. For instance, elements in network industry value chains involve retailing to end-users where competition is feasible and thus limit the need for regulation. However, the limits to competition among the players in the telecommunications industry are uncertain due the impact of technology. (Baldwin, Cave and Lodge 2010, p. 501). Here, innovation and convergence play an important role in complicating regulation of the ICT sector, calling for equally inventive and capable strategies to ensure proper and healthy regulation. Role of Innovation in Complicating ICT Regulation Innovation in the ICT industry occurs at a much faster pace and from many different angles than in most other sectors. As the Regulation Reform Unit (2010, p. 5-6) argues, regulatory activities and agencies have the challenge of reflecting technological changes and market developments in the ICT environment. Regulation of the ICT sector impinges on many different aspects including competition, interconnection, management of spectrum, authorisation and price controls among other aspects (ICT Regulation Toolkit 2012). Innovation impacts all of these aspects of ICT regulation in different ways but all centering on the rate at which innovation occurs. In terms of competition and price controls, the horizontal and vertical innovations witnessed everyday in the ICT sector challenge the traditional paradigm of regulation which embeds in the economic sense. Technological developments have implications on existing market structures at the overall economic level. A stable format of regulation seeking to stabilise the ICT sector would not hold in some sections as innovations render what is today valuable absolutely unimportant tomorrow. To keep up, the regulatory mechanisms have to evolve and develop new ways of regulating the newly formed ICT market structure. This may

Motivation in Sport (choose a specific area to focus on) Essay

Motivation in Sport (choose a specific area to focus on) - Essay Example The desire to achieve mastery, excellence and accomplishment, motivates individuals to seek competition that provides a fair test for their abilities (Ryska, 2003). Individuals challenge themselves by competing against others, and in doing so are able to recognize and compare their capabilities. It is therefore evident, that a high achiever will strive to achieve goals for the sake of personal growth, that is, intrinsic rewards (Ryska, 2003). According to the cognitive evaluation theory, Ryan (2000) states that athletes who feel that particular rewards will demonstrate their capability, experience an increase in intrinsic motivation, whereas, individuals who feel that particular rewards are used as means of control, will experience a decrease in intrinsic motivation. Goal setting is also a significant factor in increasing sport motivation, as it improves ones performance by providing encouragement. The reason for this being, that individuals have something to look forward to that must be achieved. Furthermore, the arousal motive, that is, the search for sensation, is also a significant motive for some playing sport. Physical and psychological health has both been shown to benefit from regular participation in physical activities. Health reasons are, however, not the only motives individuals have for taking part in sports. Motives related to appearance, competition and excitement, fun and enhanced competence, are a few other reasons. It also has been suggested that the motives for participation influence sport participation time and adherence. The motive to succeed is defined as a disposition to expect positive affects to occur in situations perceived as challenging (i.e., situations for which the probability of success is about 50%). (Deci & Ryan, 2000) Individuals, who are strongly motivated to succeed or intrinsically motivated show initiative, are in general future oriented, are carrying out plans related to the future fulfillment of activities, and are willing to be involved with new and interesting activities over a long period of time. They are often observed to be strongly committed to situations in which their abilities can be trained and exercised. In this endeavor, they seek out optimal challenges that they are not always immediately certain how to solve (Deci & Ryan, 1985). With regard to the performance component of cumulative achievement, the research of Rejeski, W. J. (2002) indicated that positive motivation (e.g., motivation to succeed, intrinsic motivation, action orientation during successful performance) is a prerequisite for good performance (including the athlete's "personal best") in sports. On the other hand, the motive to avoid failure might be related to negative motivation. This aroused or activated state of motivation is based on an expectation that negative affects will occur in situations perceived as challenging. Negative motivation and cognitive anxiety are both related to states such as worrying about the performance and its consequences, fear or avoidance of failure, and ruminations about failure. These states impede top-level performance in endurance sports (e.g., long-distance running, rowing) and feedback sports (e.g., ball games, karate, and judo; Deci & Ryan, 2000). Other research of athletes in feedback

Gentlemen prefer blondes Essay Example | Topics and Well Written Essays - 2250 words

Gentlemen prefer blondes - Essay Example The novel takes a narrative of Lorelei’s personal account as she wanders, shops in fancy stores, and dines with men of recognizable popularity and fat pockets. Featuring a satirical approach in presenting a popular culture’s stereotypes towards blonde women during the 1920s, Blondes is said to be amusing, mirthful, and gay, but â€Å"full of shrewd observation and devastating irony† (Frost 292). Anita Loos: Experience and Life in Understanding the Novel Anita Loos was early exposed in the world of theater when his father worked as a theater manager after becoming unemployed as a newspaper publisher. Also, she earns knowledge about acting when she starts the craft from her early childhood up until her teens (Szpytko 1). Most of the time, she happens to be the center of attention every time she joins a particular play, and her father is extremely proud of her (Loos and Beauchamp 9). Aside from acting once in a while, Anita is also considered as a â€Å"child prodi gy† as she started writing scripts when she was 12 although reports told that she was already 24 years old when she sold her first book (Loos and Beauchamp 11). Also, when she reached 20 years old, she is already considered as a â€Å"professional screenwriter,† who prolifically worked in over 60 silent films and talkies (Szpytko 1). Moreover, her influences are invariably philosophy readings and the society pages of the New York newspapers (Loos and Beauchamp 11). The early 1900s is characterized as the age of Jazz and the â€Å"Roaring Age of Twenties,† the phenomenal â€Å"flamboyant flapper,† and the age where baring skin becomes a trend (Szpytko 1). During that period also, Anita Loos wrote scripts and stories, which she submitted to various film companies including Biograph production, Mutual production, and D. W. Griffith’s affiliated film outfit (Loos and Beauchamp 13). As a curious child, teen, and young adult, Anita has a penchant for exam ining the lives of the upper class Americans (13). She also has a series of rich boyfriends, which she admittedly dumped and sent to tears when she got bored of the relationship (14). Hence, Anita considers herself â€Å"a failure as a gold digger† (14). However, the significant experience she had when she was young was when H.L. Mencken, a formidable journalist of the early 1990s, to whom she devoted admiration was in fact had a penchant for blonde women. She characterizes one particular blonde woman as empty-headed, leaving her puzzled as to why men compete over a blonde’s attention. As a result, Loos makes careful conversations with herself regarding the status of blonde women in the society. Right then, Loos thinks that blonde women must belong to a certain kind of class that can be considered a privilege. Her novel speaks of this contention. Some aspects of Loos’s story reflect in her masterpiece as the theme of the book reveals women’s fascination o ver a diamond â€Å"that lives forever,† which is both an analogy of women’s inclination towards beauty and material possessions, and a satirical approach in stereotyping women particularly those who are blonde (Snodgrass 335). Anita’s encounters with rich men and the timing of the Great Depression all contribute to her amusing yet meaningful depiction of women in her age. Knowing the author’s background somehow gives readers a deeper understanding of the issues that surround the plot of the novel. It gives readers an added perspective in digesting the

Motivation in Sport (choose a specific area to focus on) Essay

Motivation in Sport (choose a specific area to focus on) - Essay Example The desire to achieve mastery, excellence and accomplishment, motivates individuals to seek competition that provides a fair test for their abilities (Ryska, 2003). Individuals challenge themselves by competing against others, and in doing so are able to recognize and compare their capabilities. It is therefore evident, that a high achiever will strive to achieve goals for the sake of personal growth, that is, intrinsic rewards (Ryska, 2003). According to the cognitive evaluation theory, Ryan (2000) states that athletes who feel that particular rewards will demonstrate their capability, experience an increase in intrinsic motivation, whereas, individuals who feel that particular rewards are used as means of control, will experience a decrease in intrinsic motivation. Goal setting is also a significant factor in increasing sport motivation, as it improves ones performance by providing encouragement. The reason for this being, that individuals have something to look forward to that must be achieved. Furthermore, the arousal motive, that is, the search for sensation, is also a significant motive for some playing sport. Physical and psychological health has both been shown to benefit from regular participation in physical activities. Health reasons are, however, not the only motives individuals have for taking part in sports. Motives related to appearance, competition and excitement, fun and enhanced competence, are a few other reasons. It also has been suggested that the motives for participation influence sport participation time and adherence. The motive to succeed is defined as a disposition to expect positive affects to occur in situations perceived as challenging (i.e., situations for which the probability of success is about 50%). (Deci & Ryan, 2000) Individuals, who are strongly motivated to succeed or intrinsically motivated show initiative, are in general future oriented, are carrying out plans related to the future fulfillment of activities, and are willing to be involved with new and interesting activities over a long period of time. They are often observed to be strongly committed to situations in which their abilities can be trained and exercised. In this endeavor, they seek out optimal challenges that they are not always immediately certain how to solve (Deci & Ryan, 1985). With regard to the performance component of cumulative achievement, the research of Rejeski, W. J. (2002) indicated that positive motivation (e.g., motivation to succeed, intrinsic motivation, action orientation during successful performance) is a prerequisite for good performance (including the athlete's "personal best") in sports. On the other hand, the motive to avoid failure might be related to negative motivation. This aroused or activated state of motivation is based on an expectation that negative affects will occur in situations perceived as challenging. Negative motivation and cognitive anxiety are both related to states such as worrying about the performance and its consequences, fear or avoidance of failure, and ruminations about failure. These states impede top-level performance in endurance sports (e.g., long-distance running, rowing) and feedback sports (e.g., ball games, karate, and judo; Deci & Ryan, 2000). Other research of athletes in feedback

The Development and Applications of the Zoom Lens in Cinematography Essay Example for Free

The Development and Applications of the Zoom Lens in Cinematography Essay With the birth of cinema just over a hundred years ago, the progresses made between now and then on the techniques of cinematography have never ceased to amaze audiences. Certainly, many of us could remount moments in our lives when we have felt awed by the movies and satisfied that our money’s worth was redeemed in a flurry of special effects; however, very few of us would be inclined to understand just how much effort was put into designing a very necessary part of any film production: the lens. Not only is a properly designed lens crucial to the quality of picture, but it could also save valuable time and money for the DP and Producer, respectively. This is especially true for the zoom lens, and serves as a main initiator for the constant research that is going into the instrument. Unlike fixed focus lenses, zoom lenses are image-forming optical systems which are capable of producing images of different sizes of an object from any definite distance (Clark, 4) How it achieves this effect is by moving groups of lenses within the system in a carefully coordinated fashion, using the lenses to appropriately bend the light and focus for our viewing purposes. As simple as it may sound, the science of zoom lens design is an extremely complicated subject that involves rigorous mathematical calculations that are beyond the scopes of this term paper. The zoom lens has always been essential and existent all-throughout the history of film and cinematography and it has been used it so many films that can help depict various elements such as character emotion and setting tones. However, in order to provide a general understanding of key aspects in zoom lens design, an attempt will be made to summarize one hundred years of technological advancements. Perhaps the very first hints of a zoom lens may be spotted in an 1834 article from the Proceedings of the Royal Society, by Peter Barlow (Clark, 3). Barlow noticed that by combining a negative lens (bi-concave lens) with a telescope, which contained positive lenses (bi-convex lens), he could vary the magnification of the viewed object in any proportion while never having to lose sight of the object. Although interesting, this was a discovery made only for applications on a visual instrument, and not one which could be used in combination with the photographic camera. In the 1890’s, the development of the varifocal telephoto lenses produced the first camera-associated zoom-like lenses (Kingslake, 4). These lenses used a similar two-lens system when compared to Barlow’s, yet they provided more readily varied focal lengths by utilizing a rack and pinion mechanism to control the distance of separation between the two lenses. Unfortunately, these lenses proved to be extremely cumbersome to operate, a possible attribution to its lack in popularity at that time. Not only was the image quality inadequate due to the focusing limitations of the photographic plate, a large bellows extension was required to compensate for the varying image distance during zooms (Clark, 4) At around the same period in 1902, C. C. Allen took a different approach towards creating a variable-focus lens (Clark, 4). The â€Å"Allen lens†, as it came to be known, utilized a three-lens system that contained an axially movable middle lens and two stationary outer lenses. This system was unlike the telephoto lens in that it did not require a bellows extension as its image distance remained identical for two positions of the middle lens. While there was the presence of focus defects with lens movement beyond these two positions, they were usually tolerable over a narrow range of focal lengths. This narrow focal range inevitably placed great limitations on this system’s zooming capacity. The stage has been set for the two major types of zoom lens that shall remain in constant competition with each other over the next 100 years: Machinally compensated and optically compensated zoom lenses. The telephoto lens could be thought of as the ancestor of all mechanically compensated lenses (Clark, 5). These lenses are heavily dependent on the use of cams to produce an independent, non-linear relationship between the movements of its zoom elements, which in turn achieve the change in power of the lens and maintain the image at some fixed plane (Clark, 12). On the other hand, the Allens lens could be thought to be the originator of all optically compensated lenses (Clark, 5). These lenses maintained a fixed, linear relationship between the movements of its zoom elements, often though means that directly connect the elements together. Like the Allen lens, all optically compensated zoom lens inescapably produces focus defects, resulting in a final image which oscillates around a mean focusing position (Clark, 30). With the above designs nowhere near perfect, subsequent improvements in lens design all worked to improve both the zoom range and the correction of lens aberrations. In 1932, the Bell Howell Cooke â€Å"Varo† zoom lens became the first ever true zoom lens developed for 35mm cinematography (Warmisham and Mitchell 339). The â€Å"Varo† was a mechanically compensated zoom lens which used cams to operate a variable three-element system, and provided a maximum 3:1 zoom (40 to 12 mm); however, the design was flawed in that with an increasing focal length, the aperture would decrease, creating difficulties in maintaining corrections (Clark, 6). It was still too early and too ambitious of a move for mechanically compensated zoom lenses to be wielding three elements at a time, and lens designers soon reverted back to using only two zoom elements at a time (Clark, 26). After a slow start in the 1930’s, optically compensated zoom lenses came zooming back with the announcement of the â€Å"Zoomar† lens in 1946, developed by F. G. Back for Zoomar Incorporated (Clark, 8). This lens, made for motion-picture cameras, was in improved optically compensated zoom lens that had five positive-component optical elements, the second and fourth being coupled to move together axially. This arrangement allowed the decrease of image shift that is typical of optically compensated zoom lenses (Kingslake, 5). Unfortunately, with as many as twenty-two optical elements altogether, the Zoomar lens suffered from an inability to correct for the Petzval sum, a lens aberration which results in a severely curved image plane. As if to answer for this flaw, in 1949 the SOM-Berthiot â€Å"Pan-Cinor† lens was introduced (Kingslake, 5). Developed by R. H. R. Cuvillier, this was yet another optically compensated zoom lens; however, it differed from the Zoomar in that instead of using an all-positive lens system, the Pan-Cinor lens coupled a pair of positive components with a negative component in between them (Kingslake, 5). This simple addition of a negative component provided the necessary correction to lens aberration such as the Petzval sum, and ultimately made the Pan-Cinor lens far superior to the Zoomar lens (Clark, 9). Meanwhile, led by H. Hopkins, the mechanically compensated zoom lenses had their share of progress from 1945-1950 (Clark, 9). H. Hopkins was able to design a system that was basically symmetrical, with two negative middle units which mirrored one another’s movements and two identical, fixed positive outer units, this symmetry greatly aided in the correction of lens aberrations (Clark, 24). One of the most renowned advances in the field of optically compensated zoom lens was made in 1953 by L. Reymond (Clark, 9). By reversing the powers of the Pan-Cinor lens, he created a system comprised of two coupled negative elements moving with a positive stationary element between them; in addition, Reymond added another stationary positive element to the front of the unit, making it a four-lens optically compensated zoom unit. What this setup was able to achieve was a drastically reduced image plan oscillation as well as four points of correct focus throughout the zoom range instead of the traditional three points (Clark, 9). This was truly a breakthrough for optically compensated zoom lenses. For the mechanically compensated zoom lens, it had to wait until 1971 for its next breakthrough (Clark, 26). In response to the demands made for a zoom lens optimized with a wider angle of view and shorter working distance, G. H. Cook and F. R. Laurent introduced a three-zoom-element system. This lens was capable of covering the most frequently used focal lengths of the fixed-focus lenses in 35 mm cinematography, and produced comparable image quality to fixed-focus lenses (Clark, 27). This brings us to the end of a period in zoom lens development in which there is a clear-cut difference between one class of lens versus the other. Although many cinematographers may prefer the sharp focus of the mechanically compensated lens over the simplistic operation of the optically compensated lens, a merging of their best qualities was inevitable in pursuit of perfection (Clark, 28). As the complexity of zoom lens design increased with higher expectations for performance, manual design would no longer suffice. Soon, lens designers found the perfect solution: the computer. With the progression of zoom lens development into the 1970’s, computer optimization programs became a standard tool for lens designers (Kienholz, 1443). These programs increased the efficiency of lens design drastically, as observed when Kienholz re-designed a 1956 lens using the Grey program on a CDC 6600 computer in 1970. Post-optimization, it was shown that the final lens had 11. 8%, 4. 9% and 9. 7% reduction in lens distortion for the wide-angle, intermediate, and telephoto positions of the zoom lens (Kienholz, 1451). In addition, there were improvements in almost all parameters including lateral color and image quality throughout the zoom range. Computer optimization programs can also be seen to work in tandem with other technological advancements. In the early 1990’s, â€Å"aspherical lens† became hot research item due to its exceptional ability to correct aberrations that were commonly associated with conventional spherical lens (Betansky, 657). The use of aspherics would therefore provide ways to decrease the number of lens elements originally used for the purposes of aberration correction, making a zoom system more compact (Yatsu, Deguchi and Maruyama, 663). At the same time, the design of zoom lenses containing aspherical components became even more complicated due to an increased in design parameters. Here, computer optimization programs were used to analyze the parameters one by one and generate a proper design solution (Yatsu, Deguchi and Maruyama, 663). Today, computer programs have become so powerful that precise prediction of various aberrations is possible (Usui et al. , 389) These new simulation programs allow DP’s to give input as to what â€Å"look† they think the perfect zoom lens should produce while allowing researchers to translate their expectations into technical designs. We have truly arrived at a new era for the design of zoom lens, where lens designers, with help from DP’s, can create very practical technical masterpieces that convey artistic ideas from the director’s mind into the audience’s eyes. Now the a general history of the zoom lens has been provided, now we will be looking at how the zoom lens has been used in film productions. With its varifocal properties, the original purpose of a zoom lens was to allow cinematographers to use one lens only throughout the entire shooting process, thereby generating more efficiency. However, the ability of the lens to zoom during shots and the visual effects generated in such shots became much more valuable tools for creative directors. Film makers often choose to employ zoom lens due to its ability to relay a sense of realism to the audiences- by zooming in from a distance, it is possible to simulate the effect of watching someone or some act in secrecy. One example of a film that used this effect extensively is Steven Spielberg’s Munich (2005), which depicted the trauma that hits an Israeli assassin who was seeking revenge from the terrorists responsible from the 1972 Munich massacre. Spielberg and his DP not only used the zoom effect to depict a more realistic fitting sense of espionage, but they also wanted to make the film feel as if it were really taking place in the 70’s. This gave the setting of the film a more authentic feel to the audience. A similar usage of the zoom lens can be seen in Alan Rudolph’s Afterglow (1997). Being a film with a plot that revolves around adultery and emotions, Rudolph wanted to give his shots a voyeuristic feeling (A Luminous Afterglow). By combining long takes with well-choreographed zoom shots, Rudolph was able to guide the audience through performances developed during the course of a shot and allow them to â€Å"watch† the actors, exploring the scenes in ways they would never dare. Perhaps one of the most well-known zoom effects is the â€Å"dolly zoom†, or alternatively called the â€Å"Vertigo zoom†. This technique was pioneered by Alfred Hitchhock in his classic film Vertigo (1958). This effect basically stimulates the dizzying sensation of vertigo by zooming in one direction and dollying in another direction (Ashcer and Pincus, 98). In Vertigo, the main character John â€Å"Scottie† Ferguson develops a severe case of altophobia. The dolly zoom is used to show an altophobic reaction in Scottie’s point of view to show the audience what the character is experiencing due to his case of vertigo. Thus far, this same effect has been widely popularized in features from the Thriller or Horror genres, commonly used to express extreme emotions of the subjects (Valluri). Another example is a film again by Steven Spielberg. In Spielberg’s thriller film Jaws (1975), he was able to re-popularize the â€Å"Vertigo zoom† in a memorable shot of a dolly zoom into a character’s stunned reaction at the climax of a shark attack on a beach (after a suspenseful build-up). With the widespread application of zoom lenses in the film industry today, it is hard to imagine that even just thirty years ago, it was considered impossible to produce a zoom lens whose image quality is comparable to ones generated by fixed focus lenses (Clark, 2). Indeed, the application of zoom lens has always been essential and existent all-throughout the history of film and cinematography and it has been used it so many films that can help depict various elements such as character emotion and setting tones. Zoom lenses have come a long way in over a hundred years, and it is without a doubt that with the progression of cinematic technology, even more picture-perfect zoom lenses would be developed to fit the needs of the motion picture production communities. Works Cited Ascher, Steven, and Edward Pincus. The Filmmaker’s Handbook. New York: Plume, 1999 B, Benjamin. â€Å"The Price of Revenge. † American Cinematographer 87. 2 (2006) 1-3. 6 April 2010 http://www. theasc. com/magazine/feb06/munich/page1. html. Clark, A. D.. Zoom Lenses, Monographs in Applied Optics Vol. 7. New York: American Elsevier Publishing Company Inc. , 1973. Fumiaki, Usui, Jun Osaya, Ken Ito, And Laurence Thorpe. â€Å"A New HD Cine Zoom Lens For Digital Motion Pictures. † SMPTE Motion Imaging Journal. Oct/Nov (2005): 383-395 Kienholz, D. F.. â€Å"The Design of a Zoom Lens with a Large Computer. † Applied Optics. 9(6)(1970): 1443-1452. Kingslake, Rudolf. â€Å"The Development of the Zoom Lens. † Journal of the SMPTE. 69(1960): 534-544.

The Basis Of Management Function

The Basis Of Management Function INTRODUCTION This project provides an introduction to the basis of management function which is Planning, Organizing, Leading and Controlling (POLC). In this very project, we have the opportunity to interview any company to understand more about the company. For instance, how the company works, how it implements the four management function and how they manage the whole company so that everything will go smoothly. In conjunction with this project, we took up the opportunity and interviewed The Coffee Bean Tea Leaf Company which is a worldwide recognized company. The Coffee Bean Tea Leaf was established in 1963 by Herbert B. Hyman in Southern California. The Coffee Bean Tea Leaf is the oldest and largest privately-held specialty coffee and tea retailer in the United States. The first cafe of The Coffee Bean Tea Leaf was located in Brentwood, California. There are roughly about 30 varieties of coffee and 20 varieties of tea introduced up to date. The Coffee Bean Tea Leaves company vision is to be Simply the Best roaster and global retailer of specialty coffee and tea. Their mission is to create a spirit within the company that inspires their team members to provide customers with a Total Quality Experience: Quality of Product, Service and Environment. This company has developed throughout the years and it has grown so rapidly that from one branch, it has developed to more than 800 stores in over 20 countries currently. In short, for nearly 50 years of serving, The Coffee Bean Tea Leaf Company has demonstrated a great passion for product innovation epitomized by The Original Ice Blended beverage. The patience and efforts made by the organization is very much worth to be learned and practiced by our us in order to be success. PLANNING Planning is the fundamental for attaining success. Everything else starts from planning. Planning can be defined as identifying goals for future organizational performance and deciding on the task and use of resources needed to attain them. The mission of The Coffee Bean Tea Leaf is to develop a spirit within our company that inspires our Team Members to provide our customers with a Total Quality Experience, Quality of Product, Services and Environment. The goal of The Coffee Bean Tea Leaf is to be Simply The Best roaster and global retailer of specialty coffee and tea. The Coffee Bean Tea Leaf put people first to achieve their stated goal. From their coffee and tea origin suppliers to their retail store team Members and loyal customers, they consider everyone as their extended family. They will offer specialized training to each Team members so that they are able to build bond of trust with the customers. They have Core Value which is known as FROTH or Friendly, Request, Ownership, Teamwork and Honesty. Find Your Flavor is their slogan that is very important in continuing their good relationship with their customers. From our interview, we know that The Coffee Bean Tea Leaf have outstanding quality of input and output by maintaining the quality of their coffee bean and beverages in order to achieve their goal. The Coffee Bean Tea Leaf only produces and serves only the finest coffees and teas from around the world. Each year The Coffee Bean Tea Leaf searches out the best harvest from Sumatera to Coata Rica to bring to their tasting room for inspection and sampling and accept only the highest grades of green coffee and full leaf tea. All the beans they import are grown at altitudes of up to 6000 feet as the cooler temperatures at the higher altitudes cause the bean to be more concerned flavor. Once the green coffee reaches the stores, it goes through several quality checks to maintain the quality of coffee bean. After passing the quality check, the green coffee bean are roasted fresh daily. Once the optimal flavor is reaches, the coffee is then packaged using state-of-the-art equipment. The companys marketing strategy is managing their foreign franchisees when expanding into Asia includes master franchising and company owned-stores. The marketing approach is vital to gain a competitive advantage for The Coffee Bean Tea Leaf in the foreign market. The construct included market entry, site location and master positioning. The reason for the company to choose master franchising as its form of franchising is because of that the master franchising was the most popular mode of entry into distant and cultural dissimilar market such as Asia. The master franchisees prefer to own and run the entire unit instead of sub-franchising the units. It entered Singapore, Malaysia, and Taiwan by master franchising while preferring to use company-owned stored in Hong Kong, Australia and United States. Whereas for complex markets such as Japan, Philippines and the Middle East, franchise are more favored. For the companys business strategy, branding and images are consistent in host markets with that of home market. Standardization is enforced by The Coffee Bean Tea Leaf on branding to ensure that the brand image and value is consistent. Adaptation is also applied to their product. The Coffee Bean Tea Leaf has a limited range of food and beverage item in their outlets. However, The Coffee Bean Tea Leaf had included a wider range of hot food items in Asia. In facing competitors such as Starbucks, Dome and Old Town Cafà ©, The Coffee Bean Tea Leaf has develop several plans. They will create new recipes for the coffee, teas, cakes and cookies in order to attract new customers. They will have promotion or happy hours during weekdays. The Coffee Bean Tea Leaf also releases a special coffee bean card for their customers. The Coffee Bean Tea Leaf must be aware of competition on all levels and maintains its operational performance if it is to retain its status as the worlds leading specialty coffee retailer. The Coffee Bean Tea Leaf maintains a strong commitment with numerous programs contributing to local and charitable causes. Their Caring Cup initiatives support charities, foundations and schools around the world. Domestic Programs such as The Help Group, Support from Home and Orange Country Adopt-A-School Program. Global Programs include Kidane Mehret Students, Aid Lanka Kids Foundation, CCC Foundation, Shree Dwarika Tea Estate, The Mukengeria Tea Estate and others. The Coffee Bean Tea Leaf has earned its good reputation by sustaining a strong commitment to the community with numerous programs contributing to local and charitable causes. ORGANIZING Organizing is the function of management which follows planning. It is a function in which the synchronization and combination of human, physical and financial resources takes place. All the three resources are important to get results. Therefore, organizational function helps in achievement of results which in fact is important for the functioning of a concern. According to Chester Barnard, Organizing is a function by which the concern is able to define the role positions, the jobs related and the co- ordination between authority and responsibility. Hence, a manager always has to organize in order to get results. The Coffee Bean Tea Leaf is s an American coffee chain, owned and operated by International Coffee Tea, LLC, which has its corporate headquarters in Los Angeles, California. The Coffee Bean Tea Leaf is managed by the highest level of organizational management which is Senior Management who has the day-to-day responsibilities of managing The Coffee Bean Tea Leaf, they hold specific executive powers conferred onto them with and by authority of the board of directors and/or the shareholders. The following are the structural of Senior Management: Executive Chairman of the Management Board. Focus on the development of the companys strategic business plan. Chief Executive Officer President. Responsible for setting strategy and directing the day-to-day operations of the Companys global brand and business. Chief Financial Officer Responsible for all Accounting, Finance, Treasury, IT and Loss Prevention functions. Chief Administrative Officer, Chief Legal Officer and Senior Vice President. Responsible for the Companys legal, human resource, real estate and global supply chain initiatives and maintains an active role in the Companys overall leadership. Vice President of Operations. Focused on the profitable growth of the Companys Domestic Operations Division through the development of our people at all levels, while creating a spirit that inspires our Team Members to deliver a Total Quality Experience for every customer in every store. Vice President of Business Development. Responsible for domestic and international franchises, in both traditional and non-traditional locations. Vice President of Supply Chain. Responsible for all supply chain and manufacturing operations worldwide and the Companys product development and quality assurance functions. Vice President of Marketing. Responsible for brand stewardship, overall marketing strategy as well as specific programs, promotions and category plans that support segment sales (retail operations, business development, specialty sales and ecommerce). Director of Product Innovation. Oversaw the development of all new coffees and teas, beverages, and other related products, including food and equipment Senior Director of Coffee, Roasting and Manufacturing. Responsible for selecting the best green coffee beans available from the worlds finest growing regions, as well as for all coffee and tea manufacturing, for warehousing and distribution worldwide. Director of Tea. Responsible for sourcing, development and internal education on tea. Other than that, to boost the abilities of the employees, The Coffee Bean Tea Leaf has designed exceptional recruitment, training and recognition programs that greatly contribute to their valuable investment, Team Member satisfaction. Starting with recruitment, they hold in-store job fairs during normal business hours so applicants have the experience. They have a Team Member Referral Program to reward our Team Members for serving as ambassadors as they actively recruit prospective employees to our brand. We provide a detailed Manager in Training (MIT) program for all new Field Operation Managers. As our Team Members advance, The Coffee Bean Tea Leaf contributes to the professional development of its Team Members through the performance management process with Stretch Assignments and Individual Development Programs (IDPs) for high potentials, where they have the opportunity to be mentored and become a mentor. Not only are the Stretch Assignments and IDP Program a benefit to Team Me mbers, it allows Team Members to interact across various departments between the Home Office, Roasting Distribution Facility (RAD), Bakery and Field Operations. To properly recognize the hard work of its Team Members, The Coffee Bean Tea Leaf annually rewards selected Team Members with a once-in-a-lifetime trip to the coffee farms of Costa Rica, where the company gets a portion of its coffee beans. The trip is the most coveted of the Team Member incentive programs. Team members participate in a harvest, visit the processing mill and host an appreciation dinner for the farmers and growers. A good organizing structural can be very effective in building up awareness of your business and lending it credibility, but it does involve a lot of effort on the part of the organizer. Besides, it may also boost the satisfaction of the customers. Organizational structure help determine how well its employees make decisions, but it also reflects how well they respond to problems. These responses, over time, can make or break an organization. In addition, the organizational structure influences employees attitudes toward their work. A suitable organizational structure can minimize a businesss costs, as well as maximize its efficiency. This shows that organizing is important in increases its ability to compete in a global economy. LEADING Leading is the management function that use of influence to motivate employees to achieve organization goals. Leading means that creating a shared culture and value, communicating goals to employees throughout the organization. Managers are always motivating the employees with the desire to reach the best performance for organization. Managers are the inspiration and as a leader to all employees, employees will follow all the instruction that given by the manager. Employees follow the managers because they believe in what the manager is doing and they are trying to help the company achieve its goals. To successfully perform the leading process, The Coffee Bean Tea Leaf has find finding ways to inspire the employees, means coaching them and motivating them to succeed as integral parts of the company. Managers always create a climate in order to encourage and motivate their employees to come out with new ideas and inputs. The managers also create a good environment for the employees and let all the employees to voice out their opinion towards their work. The more the employees feel that they have a say in the company, the more they will be willing to share ideas and attempt to find better ways to improve processes. From the interview with The Coffee Bean Tea Leaf, we know that there are the target sales for weekdays and weekends, which is 40 cups of drinks on weekdays and 200 cups of drink at weekends. The managers have set the target sales for all shop and this also purposely to motivate the employees to work their best to sell their drinks and beverages to hit the sales target. In addition, managers will reward employees by giving monetary or incentives when they can increase the sales and hit the target. According to the store manager, she stated that this kind of rewards is useful and efficient to motivate the employees for their work. Sales are increasing since the rewards are given out to the employees which had had hit the sales target. The manager of The Coffee Bean Tea Leaf also stated that, the leading is the key to effective communication. The managers and employees are always communicate well to avoid any conflict happen to affect the organization. For a manager to be an effective leader, he or she must also be an effective communicator. The manager had always shares the information and the latest news for all the employees in the company. This has shown that the manager is deemed trustworthy by the employees. The good and well communication has built up a loyalty between the managers and employees. As a opposite side, the employees will feel that a little loyalty or trust towards a manager who does not readily give out information. Besides that, from the interview we know that sometimes there are the conflicts between the employees and this will affect the workforce. According the manager of The Coffee Bean Tea Leaf, she says that the manager will handle this kind of problems by consult the employees and listen to their think and opinion. The managers also share the experience to the employees in order to consult them and solve the conflict and crisis between the employees. Managers have always lead the employees to positive think and maintain a happy and harmony workplace because this is significantly will affect the performance of the employees during their works. The employees of The Coffee Bean Tea Leaf are emphasizing the cooperation between each other. So, the relationship between the employees is good and close. We have learned that, an effective leader inspires employees, which allows those employees to feel like they are making a meaningful contribution to the company. So the role of managers is very important in leading process. The manager of The Coffee Bean Tea Leaf has perform well as a leader in the leading process, this is the reason that the employees have satisfied and generally work harder and take more ownership in their job positions. This will also motivate the employees perform high level of job and the customers will receive the high level of customer service. As a conclusion, leading process is very important and significant stage for organisation. We can say that great leaders in an organization affect the employees they supervise, but they also inspire those in other parts of the company. Effective leadership is infectious and should be spread to as many areas of the organization as possible; doing this will result in a highly-coordinated effort to please both customers and employees. CONTROLLING Controlling is the fourth function in the management process. Controlling means monitoring employees activities, determining whether the organization is on target towards its goal, and making correction as necessary. In year 2006, when the president of The Coffee Bean Tea Leaf found the company was facing its worst fiscal performance. He quickly identified one major, underlying issue that The Coffee Bean Tea Leaf various managers needed to boost their commitment and involvement with their stores and be accountable for performance. After attending the MAP workshop, The Coffee Bean Tea Leaf decided to bring in the expert consultant to introduce MAP to the entire management team. MAP coached The Coffee Bean Tea Leaf in setting up its Vital Factor Dashboard, which gave the managers a way to establish, monitor and measure individual and group goals. This created the foundation for a collaborative approach that instilled fresh ownership and accountability among the managers and crucial team-building skills. As a group, the managers celebrated achievements and identified opportunities to reach healthier levels of success. This newfound energy motivated and inspired the managers, who started taking greater ownership in store and company performance. Instead of taking a top-down management approach, they addressed responsibilities from the bottom-up which including customer interactions and communications, employee insights and feedback, and a hands-on. With the MAP system in place, The Coffee Bean Tea Leaf experienced a complete turnaround in its productivity and profitability. In terms of the workplace culture, the managers renewed ownership in their stores, plus their dedication to the welfare of their employees, customers and the company at large. Employees caught the spirit, which has since translated into better service and product. In three years time, sales have increased 30 percent, the cost of goods has dropped 3 percent, labor costs have shrunk 5 percent, and personnel turnover has decreased from 236 to 52 percent annually. As to bottom-line profits, The Coffee Bean Tea Leaf has experienced a 200 percent turnaround from 2006, positioning the company in a positive cash-flow situation, despite a weakened national economy. The improvements from MAPs structured system, as well as the coachs ability to create for the managers that important buy-in to the program, which impacted their ability to set and achieve key goals. From the interview with The Coffee Bean Tea Leaf, we found that they monitor their employees activities by their performance. The manager will try to solve their problem whenever she found that their performances have dropped. She will try to help them in order to raise their performance up. The manager also prepared duty schedule for the employees so that all employees have equality working hour. Manager stated that for the new employees, she will assigned them with the cleaning job first before they can proceed to become barista. Their working duty will change every week and depends on the situation and how fast the employees could master the task. For the cashier task, it is reserve for the staff that worked long period and has more experience. The companies differentiate the new staff and old staffs in order to prevent the problem happen. It is very easy for the new staff to make some mistake. This differentiation could be easier for the manager to monitor them. The main product of The Coffee Bean Tea Leaf is tea leaves. The company needs to make sure that those products are on target toward its goal. When the company found that those products do not on target, they need to make corrections in this area. The manager said, this could happen probably that they did not take out the dry bean that in the process when the time is ready for the dry bean to take out. When there is short of employees this could happen but they are tried to avoid this from happen. Quality of the bean is very important to them and they would take this seriously because this would affect their company sales target. The other problem could be the clean environment of the place. The manager will make sure that the surrounding area must be clean because clean environment could easily attract customer to dine in. A clean environment is also an effect that cause a company sales targets to drop. The manager make correction of this problem by assign that cleaning job must be done twice time in a day that is once in morning and once in night when the shop close. The day that we went for interview, we found that the shop air condition is not in well-being. The manager told us somehow this air conditioning would also affect the customer to dine in. The manager had called for the technician to fix the air conditioning as well. For the conclusion, there are many problems that could affect the target of the company and monitoring employees activities is not an easy job for the manager too. CONCLUSION As the summary of what we discussed, The Coffee Bean Tea Leaf can be conclude as a worldwide cafà © all over the world. Not only is it paramount that they can provide with the highest quality products, but its equally important that the ingredients for these products come from growers who pay fair wages and treat workers respectfully. The mission of The Coffee Bean Tea Leaf is to create a spirit within company that inspires team members to provide the customers with the total Quality Experience which are Quality of Product, Service and Environment. Moreover, The Coffee Bean Tea Leafs vision is to serve its community and provide the destination and lifestyle quality experience. Every corporation needs the management functions which are Planning, Organizing, Leading and Controlling to manage their business. Same goes to The Coffee Bean Tea Leaf, they need those function in order to continue their business. Planning means defining the goals of an organization for future organizational performance and deciding on the task and the use of resources to attain them. The Coffee Bean Tea Leaf usually gives priority to their customers. The marketing approach is essential to gain a competitive advantage for The Coffee Bean Tea Leaf in the foreign market. The Coffee Bean Tea Leaf maintains the quality of their coffee bean and beverages in order to achieve their goal. The second management function is organizing. Organizing involves assigning task, group task to departments, delegating authority and allocating the resources across the organization. This organizational function helps in achievement of results which in fact is important for the functioning of a concern. As what we have been discuss in Organizing part, The Coffee Bean Tea Leaf is managed by the highest level of organizational management which is Senior Management who has the day-to-day responsibilities of managing the corporation. A company can be very effective in building up awareness and lending it credibility if there is a good organizing structural. It also can maximize a companys profit and minimize the cost. Leading is the third management function right after organization. Leading can be derive as the use of influence to motivate the employees to attain the organizational goals. According to The Coffee Bean Tea Leafs manager, they will reward employees by giving monetary or incentives to motivate employees where they can increase the sales and hit the target that they had set. As we know that, The Coffee Bean Tea Leaf has the target sales for weekdays and weekends, which is 40 cups of drinks on weekdays and 200 cups of drink at weekends. Besides, employees are given opportunity to voice out their problem as well as opinion in order to have a harmony environment. The one who is working in harmony environment will be more There are always a good communication occur between employers and employees to avoid any conflict among them. Lastly, controlling is the final process of management function. Controlling means monitoring the employees performance and always made sure the organization is on track towards goal and making correction as necessary. The Coffee Bean Tea Leaf has decided to bring in the expert consultant to introduce MAP to the entire management team so that the manager can monitor and measure individual and group goals. This MAP Management System TM is a cornerstone of the program. It can increase effectiveness of the management team. In terms of the workplace culture, the managers renewed ownership in their stores, plus their dedication to the welfare of their employees, customers and the company at large. In conclusion, in order to be a successful organization, it must have good management functions which are planning, organizing, leading and controlling. Since The Coffee Bean Tea Leaf has all this management function, it can be say that is a success organization.