Ancestry of Aaron Rodgers

Hitler s Influence On The World War II - 1690 Words

Adolf Hitler was a very impressive man in some people’s eyes, but his life took one major roller coaster before he gained the power that he had. As a young child Hitler seemed to not want to join the military, but once he, did he found a path leading to his future. Hitler worked his way through the war and seemed to start gaining power. Once Hitler was at the top, he started to terminate people by sending them to concentration camps scattered around the country, quickly killing thousands. Hitler’s great power, massive number of soldiers, and unwillingly hate for the Jewish race, caused one of the biggest world crisis’s throughout the world war’s. The people of Poland and many surrounding countries seemed scared of Hitler’s great power, but†¦show more content†¦As Hitler s life got more attention â€Å"he ran for president against three other candidates†(Gottfried, Ted). Hitler gained a lot of support for running, and he knew that he had the Nazis behind him. Once Hitler came into some real power, Hitler’s â€Å"final solution† was underway and no one could stop him. One of the main factors in Hitler’s rise to power was the Economic Depression of 1929. â€Å"After the Wall Street crash, the U.S. called in its loans to Germany, which increased both poverty and unemployment levels†. The government did not know how to change this situation, this made the public angry knowing they had no real solutions. During the depression, political trends become extremist and so the Nazis flourished, Hitler offered himself as a strong leader to look up to. â€Å"The depression gave Hitler the edge he needed to gain ninety-five seats in the Reichstag and ultimately progress from the leader of a minority party to the Dictator of the Third Reich†. Once Hitler showed how he could gain more power than he needed, he used some of his techniques to scare the people into doing something they did not really want to do. Hitler was a very smart man, who could see around the world and find problems in another country that he can use to aid himself in a m ore powerful direction. Hitler was starting to gain a lot of power, and was becoming stronger and stronger, it seems as if no one knew the best way to stop him. â€Å"On January 30, 1933, Hitler

His/145 Native American Civil Rights Free Essays

Native American Civil Rights HIS/145 Native American Civil Rights Native Americans were the people of the land before English settlers claimed the United States as it is today. Throughout time they have been mistreated by white people and forced to be Americanized. Their culture has almost died with their people, and to this day their rights can be challenged as unjustified. We will write a custom essay sample on His/145 Native American Civil Rights or any similar topic only for you Order Now Before the 1960’s, Native Americans were pretty much ignored by other groups of ethnicity, especially the whites. However, postwar of Vietnam sparked the American youth to protest politics, and Native Americans stood up for their civil rights as American people. In 1961, around sixty seven tribes made up of over four hundred tribal members, met up in Chicago to find new ways of bringing all Native American tribes together to address wrongs of their people. They wanted the right to choose their own way of life. Before Native Americans were seen as savages, the red men who killed attacked innocent white men. But one result of the movement was a change in the way popular culture saw Native Americans. By the 1970’s films that once portrayed Indians as such savages, stopped. Some Indian activists persuaded some white schools to change the demeaning reference of Native Americans, such as Dartmouth College that once called their team the â€Å"Indians†. In 1968, a young militant group of Native Americans established A. I. M. which stands for American Indian Movement. It supporters were those of urban areas but eventually established on reservations. â€Å"In 1968 Congress passed the Indian Civil Rights Act, which recognized the legitimacy of tribal laws within the reservations. But leaders of AIM and other insurgent groups were not satisfied and turned increasingly to direct action. In 1968, Indian fisherman clashed with Washington State officials on the Columbia River and in Puget Sound, where Indians claimed that treaties gave them the exclusive right to fish. The Following year, members of several tribes made a symbolic protest by occupying the abandoned federal prison on Alcatraz Island in San Francisco Bay and claiming the site â€Å"by right of discovery. † (Brinkley, page 841-842 012) In the 1970 the president had promised increased tribal self-determination and another increase in federal aid for Native Americans but protests were still continuing. One of the most celebrated protests happened February 1973 at Wounded Knee, South Dakota. This was the site of the 1890 massacre of the Sioux Indians murdered in cold blood by American federal troops. AIM occupied and seized the town of Wounded Knee for about two months, demanding changes in their administration and asking the government to honor their treaty obligations that were said to be forgotten. Only one Indian was killed during this protest and another one wounded. The Indian civil rights movement, like most other civil rights movements of their times did not win full justice and equality for their people. The principal goal to some Native Americans was to defend, and protect their rights as Native Americans. As to other Native Americans it was equality. Native Americans wanted to win a place in society as an equal to all groups that made up Americans. However, there is no single Indian culture or tradition in America, so the movement to unite all Native American tribes failed. The Indian civil rights movement, for all the limitations it had endured, did accomplish winning a series of brand new legal rights and protections, which gave them a much stronger position in the twentieth century. (Brinkley, 2012 page 842) (Brinkley, 2012) Native Americans were typically unhealthy, ignored, and discriminated against as savage humans for many years. In the 1960’s, the fact that young adults were protesting for their rights as civilians led Native Americans to fight for their own rights as well. They were awarded federal aid and their tribal laws on their reservations were awarded to their people, which basically means federal law has no say when it comes to any legal decisions made on an Indian reservation, where once before they did have a say. Native Americans today have ways to bring in money to tribes, such as Casinos, and are not treated as savages as they once were before the 1960’s in American culture. Reference Brinkley, A. (2012). American History. Connecting with the Past, Fourteenth Edition (14th Ed. ). Not Sure: McGraw-Hill Company. How to cite His/145 Native American Civil Rights, Papers

New Dynamics in Marketing

Question: Discuss about the New Dynamics in Marketing. Answer: Introduction With rapid globalization and increased competition across the world organizations have started improving their qualities as well as services to maintain their existing customers along with gaining more new customers. Relationship marketing or modern marketing is the new phenomenon which is adapting to the needs of worldwide development of the business (Egan, 2008) . Modern marketing is emerging as fast catching trend that assists the company to manage long-term relationships with their participants for example the suppliers, competitors, employees, customers as well as others that impact the business. However traditional marketing theories as well as practices have always focussed on attracting new customers for the purpose of making the sales (Harwood et al., 2008). This report will also analyse the shift of traditional marketing form just being customer centric to modern marketing that involves building long term relationships with stakeholders that involves customers as well. Difference between Traditional Marketing and Modern Marketing Traditional marketing is quite different from modern or societal marketing and the major difference can be seen in the scope of their message. The major factor in current scenario is whether societal interests are part of marketing strategies or not. However, it has been found that modern marketers do not have any issues or problems with the traditional marketing concepts. In case of some organizations for example the computer and electronics retailer TigerDirect , they have started updating their titles from just being traditional ones , to the marketing titles that also describe their functions as well as roles in the new era of marketing (Oracle, 2012). Factors Causing the Shift of Traditional Marketing towards Modern Marketing Due to information explosion with the rise of internet and rapid globalization, the markets are turning out to be highly competitive across the globe. Thus it becomes all the more crucial to develop as well as maintain long-term commercial relationships with not just the customers but also with the service providers, economic partners, financial partners etc., at varied levels of marketing channels in this broad business environment(Christopher et al., 1991). The modern marketing developed through three stages which includes - the production era, the sales era as well as the era of the marketing concept. During the production era the major cause of shift towards modern marketing came from the Industrial Revolution. With the introduction of machinery along with steam power that replaced the manual labour , products were being produced in huge quantities and large scale distribution was required this gave rise to modern marketing. Further globalization of the markets and advent of tech nology in the form of mobile phones, tablets and laptops required that the companies should connect with the customers in real-time (Benady, 2014). Some other reasons that have brought this shift in marketing from traditional to modern marketing are: customers really do not want to be disturbed or interrupted, moreover there are no more mass channels. It has become very hard to reach buyers mainly the young and etch-savvy ones using traditional marketing channels as well as media outlets (Mukerjee, 2009). On the other hand various new technologies like mobile and broadband have combined with social computing and have developed a Cambrian Explosion where experiments are done with marketing channels as well as media. This kind of fragmentation has lead to diminishing effect of traditional marketing and has simultaneously helped in creating better opportunities to connect with the customers in new ways using modern marketing channels. Moreover marketing cannot nowadays get away by simp ly standing not accountable like traditional marketing. The new modern marketing channels like Pay per Click (PPC or search engine marketing) have resulted in increased expectations for making marketing much more accountable (Rahnama Beiki, 2013). The money does not get wastes like it gets in traditional marketing channels like television etc. Factors Impacting Marketing (PESTEL Analysis) PESTEL is the well known acronym which is used in marketing planning and helps in reviewing the broader forces which are also referred to as macroenvironment that help in shaping the business. PESTEL analysis the topmost marketing model which is being used in digital marketing or the modern marketing. HMV, a famous UK music retailer, for years together ignored the PESTEL factors and failed to address the sociological effect of Internet, mainly the factor of online retailing. This lead to the drop in sales of the company and the emerging organizations like Spotify and Napster , offered the download services as well as music streaming, thus made HMV totally redundant in current markets (Jones, 2002). Political Factors: The political environment has a strong impact on the marketing decisions and thus impacts traditional marketing. The political environment comprises of pressure groups, laws or the governmental agencies which either limit or cast impact on the organizations in the society (Rahnama Beiki, 2013). Legislations that impact business across the globe have also enhanced in the past few years. There are laws that include fair trade practices, product safety, truth advertising, pricing, packing labelling etc. Many nations have gone far and wide than US and have passed strong consumerism legislations. For example in Norway many forms of sales promotions , contests, trading stamps as well as premiums are banned and considered inappropriate or supposed to be unfair methods of promoting products (Lehtisaari, 2015). European countries have strict pollution laws imposed by governments and that is why companies like Toyota have started manufacturing hybrid vehicles to conform to those laws. Social Factors : The study of demography is very crucial factor which the modern marketers use for modern marketing , as it covers people and in turn it is these people who make-up the markets. The growth of population is happening at an explosive rate and it is estimated that it will exceed 7.9 billion by the year 2025 (Lehtisaari, 2015). This major rise in population brings both challenges as well as opportunities in traditional marketing. The modern marketing therefore needs to keep a closer track on the demographic developments as well as trends happening in the markets. The track of demographic changes needs to be kept both locally at home as well as globally so that proper marketing strategies can be designed. That is how social factors impact traditional marketing. Sustainable marketing is critical part of modern marketing for example Tobacco companies need to mention statutory warning on each and every cigarette packet and they can sell them to specific target groups only or oversell them. Economic Factors: The economic environment that impacts the marketers includes various factors that also affect the spending patterns as well as purchasing powers of consumers. All the countries have different levels as well as distribution of income. Like the industrial economies offer better marketing opportunities while agriculture based economies offer just few marketing opportunities. The modern marketers should also keep a close watch on the average income along with income distribution patterns for effective marketing as these social factors also impact marketing in critical way (Pondicherry University, 2014). For example giant retail supermarket chains Tesco achieve success in the markets by offering cheaper alternatives as compared to the local supermarkets and it also needs to introduce local produce in their range of products. Environmental Factors: The environmental factors cover the natural environment or resources that are required as inputs by the marketers or get affected by the various marketing activities. Thus it is important that the marketers should be quite aware of the several trends occurring in the natural environment around them. There is rising shortage of raw materials because of air and water pollution and exploitation of natural resources by organizations. Many organizations manufacturing products from scare resources need to keep a check on how they manage and use non-renewable resources. The environment is also getting destroyed because of severe pollution caused by industries that dispose nuclear and chemical wastes and this negatively impacts the natural environment. The third trend is more intervention by government in the management of natural resources. This also impacts the marketing decisions of the companies (Pondicherry University, 2014). For example Starbucks adopts environme nt friendly approach by following corporate social responsibility while sourcing coffee beans for its entire coffee range and promotes ethical behaviour in the African region while sourcing coffee from suppliers. Conclusion In current scenario the emphasis can be clearly seen as the modern marketing is trying to create long term relationships with customers so that they can be retained for long term through long-lasting relationships with stakeholders. The conversations that happen in real-time with people by the brands while they interact through websites or apps has clearly brought major changes in the traditional marketing and shift towards modern trends of marketing. The areas of traditional marketing that have changed due to digital or modern marketing are speed, reach of campaigns as well as their relevance. Political factors like the rules and regulations concerning marketing of products have been more descriptive and these factors also seriously impact the marketing and causing shift of traditional marketing towards modern marketing which considers and takes cares of all the necessary legislations regarding marketing. Modern marketers have tools that help in easily keeping track of the changing family structures, age, educational characteristics, population diversity as well as geographic population shifts and this has lead to the shift of marketing from traditional one towards modern marketing. It is very important for the modern marketers to pay close attention the key trends as well as the spending patterns of the consumers not just within then nation but also in the world across markets. Thus it can be said that various environment related trends like rise in pollution, decrease in non-renewable resources etc. is also causing the shift of traditional marketing towards modern marketing. This is why there are new dynamic of marketing which is bringing about major changes in being a successful marketer by adopting the modern marketing trends. Bibliography Benady, D., 2014. How technology is changing marketing. The Guardian, 24 September. Christopher, M., Payne, A. Ballantyne, D., 1991. Relationship marketing - bringing quality, customer service and marketing together. Oxford: John WIley SOns. Egan, J., 2008. Relationship marketing. Exploring relational strategies in marketing. London: Pearson Education. Harwood, T., Garry, T. Broderick, A., 2008. Relationship marketing. Perspectives, dimensions and contexts. London: Mcgraw Hill. Jones, A., 2002. The press in transition. A comparative study of Nicaragua, South Africa, Jordan, and Russia. Hamburg: DUI. Lehtisaari, K., 2015. Market and POlitical Factors and the Russian Media. Reuters Institute for the Study of Journalism. Mukerjee, H.S., 2009. Industrial Marketing. Excel Books. Oracle, 2012. Making the shift : How great marketers are changing thier focus from the campaign to the customer. [Online] Available at: https://www.oracle.com/partners/en/products/cloud-solutions/oracle-marketing-cloud-hub/customer-centric-marketing-2539859.pdf [Accessed 12 October 2016]. Pondicherry University, 2014. Global Marketing management. [Online] Available at: https://www.pondiuni.edu.in/storage/dde/downloads/ibiii_gmm.pdf [Accessed 20 Oct 2016]. Rahnama, R. Beiki, A., 2013. MODERN MARKETING, CONCEPTS AND CHALLENGES. Arabian Journal of Business and Management Review , 2(6).